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Niki et Vlad: Comment ils sont devenus les stars de YouTube pour les enfants

Niki et Vlad: The Global Preschool Phenomenon on YouTube

If you have a preschooler at home, chances are you have heard of Niki et Vlad, the highest rated kids channel on YouTube. Niki et Vlad are two brothers who star in non-stop fun and crazy adventures that captivate millions of young viewers around the world. But who are Niki et Vlad, and why are they so popular? In this article, we will explore the story behind this global phenomenon, the benefits of watching their videos, and how you can join their fan community.

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Who are Niki et Vlad?

Niki et Vlad are two adorable brothers who live in Dubai with their parents Sergey and Victoria Vashketov. They are six and four years old respectively, and they love to play with toys, dress up, make jokes, and have fun. They also have a baby brother named Christian, who sometimes appears in their videos.

The brothers behind the channel

Niki et Vlad started their YouTube channel in 2018, when they were only two and four years old. Their parents noticed that they had a natural talent for entertaining and decided to film their daily activities and share them online. Since then, their channel has grown exponentially, attracting more than 230 million subscribers worldwide and 130 billion views. They now have 21 channels in 18 languages, making them one of the most successful YouTube creators of all time.

The parents behind the scenes

Niki et Vlad's parents are Sergey and Victoria Vashketov, who are both from Russia. They moved to Dubai in 2017, where they work as digital marketers. They are also the co-founders of Content Media Group FZC, LLC, the company that owns and manages Niki et Vlad's brand. They are responsible for producing, editing, and distributing their videos, as well as overseeing their app, merchandise, and partnerships. They also make sure that Niki et Vlad have a balanced and happy life outside of YouTube.

The content they create

Niki et Vlad's videos are short, colorful, and engaging. They feature the brothers playing with toys, dressing up as superheroes or characters from their favorite movies, going on adventures in their house or outside, or doing funny challenges or experiments. Each episode is produced with a creative mix of live action, animation, and music to create comedic videos for the preschool demographic. Some of their most popular videos include "Magic Little Driver ride on Toy Cars and Transform car for kids", "Vlad and Nikita - funny stories with Toys", and "Vlad and Nikita Ride On The Bus".

Why are Niki et Vlad so popular?

Niki et Vlad's popularity can be attributed to several factors, such as:

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Their imaginative personalities and antics

Niki et Vlad have a unique charm that appeals to both kids and adults. They are energetic, curious, playful, and funny. They often improvise their dialogues and actions, making their videos spontaneous and authentic. They also have a great chemistry as brothers, showing their love and friendship for each other.

Their creative mix of live action, animation, and music

Niki et Vlad's videos are not just simple recordings of their playtime. They are enhanced by high-quality production values that make them more attractive and entertaining. They use animation to add special effects, such as transforming cars or flying superheroes. They also use music to set the mood and tone of their videos, choosing catchy songs that match their themes and genres. They also use sound effects to enhance their actions and expressions.

Their global appeal and reach

Niki et Vlad's videos are not limited to one language or culture. They are translated and dubbed into 18 languages, including English, Spanish, French, German, Arabic, Hindi, Chinese, and more. They also feature toys and characters that are popular and recognizable in different countries, such as Lego, Marvel, Disney, Paw Patrol, Peppa Pig, and more. They also travel to different places and explore different cultures and traditions, such as Halloween, Christmas, Easter, and more.

What are the benefits of watching Niki et Vlad?

Watching Niki et Vlad's videos is not only fun, but also beneficial for kids and families. Some of the benefits include:

They promote positive values and behaviors

Niki et Vlad's videos are not only entertaining, but also educational. They teach kids important values and behaviors, such as sharing, caring, helping, respecting, cooperating, being honest, being brave, being creative, and more. They also show kids how to cope with different situations and emotions, such as anger, sadness, fear, jealousy, boredom, and more. They also encourage kids to be active and healthy, by playing sports, eating fruits and vegetables, brushing their teeth, and more.

They stimulate learning and curiosity

Niki et Vlad's videos are also a great way to stimulate kids' learning and curiosity. They expose kids to different topics and concepts, such as colors, shapes, numbers, letters, animals, plants, vehicles, planets, and more. They also inspire kids to ask questions and seek answers about the world around them. They also foster kids' creativity and imagination by showing them how to make their own toys or games out of everyday objects.

They foster family bonding and fun

Niki et Vlad's videos are also a great way to foster family bonding and fun. They show kids how to have fun with their siblings and parents by playing games or doing activities together. They also show kids how to appreciate their family members by expressing their love and gratitude for them. They also invite parents to join their fan community by following their social media accounts or downloading their app.

How can you watch Niki et Vlad?

If you want to watch Niki et Vlad's videos or join their fan community, here are some ways you can do so:

Their main YouTube channel and other platforms

The easiest way to watch Niki et Vlad's videos is to subscribe to their main YouTube channel: . There you can find all their latest videos in English or your preferred language. You can also watch their videos on other platforms such as Netflix, Amazon Prime Video, Roku, Pluto TV, Tubi, Xumo, Samsung TV Plus, Vizio WatchFree, LG Channels, Redbox Free Live TV, Plex, Local Now, Stirr, IMDb TV, Airtel Xstream, JioCinema, MX Player, Zee5, Viu, iQiyi, Youku, Tencent Video, iFlix, Astro Go, Claro Video, Movistar Play, Globo Play, Blim TV, Flow On Demand, Megogo , , Okko TV [32] , Kinopoisk HD [33] , [34] , Wink [35] , Start [36] , Premier [37] , Megafon TV [38] , Beeline TV [39] , MTS TV [40] , Yandex Plus [41] , [42] , Tvzavr [43] , Tvigle [44] , Rutube [45] , HDRezka [46] , Filmix [47] , KinoPoisk [48] , HDrezka [49] , [50] .

Their app and merchandise

If you want to have more fun with Niki et Vlad, you can download their app: . There you can find a variety of products for kids and adults with their logo and images.

Their upcoming projects and collaborations

If you want to stay updated on Niki et Vlad's upcoming projects and collaborations, you can follow their social media accounts: . There you can find behind-the-scenes photos and videos, sneak peeks of their new videos, and announcements of their partnerships with other brands and celebrities. Some of their recent collaborations include Lego, Marvel, Disney, Nickelodeon, Universal Studios, Warner Bros, Mattel, Hasbro, McDonald's, Coca-Cola, Pepsi, Nestle, Kellogg's, Unilever, P&G, L'Oreal, Samsung, Apple, Google, Amazon, Netflix, Spotify, and more.


Niki et Vlad are more than just YouTube stars. They are a global preschool phenomenon that entertains and educates millions of kids and families around the world.


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